Nerolac launches new campaign to promote Nerolac Beauty Little Master Sheen

Nerolac Paints unveiled new campaign to promote its latest offering, 'Nerolac Beauty Little Master Sheen.’

In the campaign,  'Nerolac Beauty Little Master Sheen' takes center stage, redefining the way we experience paint.

Nerolac said the core essence of the story emerges from the truth that every family at some point has to compromise or choose between two desires and make sacrifice for the same.

Nerolac said that Nerolac Beauty Little Master Sheen strikes the perfect balance between rich, enduring shine on walls and the comfort of the pocket, making it the ideal choice for those who demand the best of both worlds.

The idea has been conceptualised by Rediffusion Brands.

The film has been directed by Parikshit Vaidya and produced by Apocalypso Filmworks.

Pramod Sharma, National Creative Director, Rediffusion, said, “The brief from the client was very clear, they want the world to know that now one can afford a rich looking shiny wall paint without troubling their pockets. Keeping this in mind the team came up with a light-hearted story that almost every consumer can relate to.”

Nerolac Beauty Little Master Sheen campaign:

Credits:

Agency: Rediffusion Brands

National Creative Director: Pramod Sharma

Executive Creative Directors: Nilesh Naik and Virendra Tivrekar

Sr. Creative Directors: Piyush Rupavatia and Samrat Rane.

Creative team: Chandresh Waghela, Amaresh Chakraborty, Yuvraj Thakkar and Yogesh Prindavankar

Joint President: Kalyani Srivastava

Account managment: Vritti Dey and Sachprit Bhoee

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