Neeraj Chopra takes Yo–Yo Test in Limca Sportz' World Cup campaign

Limca Sportz announced that it became the Official Sports Drink of the ICC Men’s Cricket World Cup 2023. 

Fully geared to kindle the enthusiasm of cricket lovers, the brand has launched Yo-Yo Test challenge, an ultimate test for consumers to track their fitness caliber, further building on Limca Sportz ability to provide advanced hydration, as per the brand statement.

Limca Sportz Yo-Yo test version features Neeraj Chopra.

The Yo-Yo test is a comprehensive measure of an individual's aerobic fitness and endurance, and a key component for athletes aiming to perform their best.

In the latest activation, ‘Yo-Yo test leke Dekhao, World Cup jaane ka Mauka Pao,’ consumers can undertake the challenge by scanning the QR code on Limca Sportz bottle and stand a chance to win tickets to World Cup Matches, further building their eagerness and excitement.

Karthik Subramanian, Director, Marketing - Hydration, coffee and tea category, Coca-Cola India and Southwest Asia, said, "Limca Sportz is proud to be the Official Sports Drink of the ICC Men’s Cricket World Cup 2023. We're thrilled to support athletes from around the world with our rehydration drink that has both great taste and functional benefits. The dynamic Yo-Yo test challenge features the incredible Neeraj Chopra, India’s first-ever World Athletics Championships gold medalist. Known worldwide for his tenacious spirit and unwavering commitment, he is an ideal choice to kickstart the fitness test."

Chopra said, "I’m thrilled to be partnering with Limca Sportz. Limca Sportz is enabling hydration among athletes, which is important to maximise performance and prevent injuries. This challenge is one that promotes efficient performance and motivates each participant to continuously push their boundaries.”

The Yo-Yo Test Challenge’ was conceived by WPP Open X. Commenting on the creative insight behind the campaign, Varun Anchan, creative lead, said "The Yo-Yo test is the ultimate fitness test for cricket, and a standard that athletes including cricketers adhere to as a fitness metric. Limca Sportz is an advanced hydration product that enables athletes to give their best. The idea was born out of the product’s functionality, linking it to the Yo-Yo test challenge. With Olympian athlete Neeraj Chopra spearheading the campaign, we are partnering with several athletes & fitness advocates to prep both players and fans for the upcoming ICC Men’s World Cup 2023. “

Neeraj Chopra takes Yo–Yo Test for Limca Sportz campaign:

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