Aroscop and Toluna recently conducted a comprehensive consumer research study, gathering insights from readers across HT Media print and digital platforms.
The survey uncovers intriguing findings about the festive season shopping preferences of HT Media readers. The research delves into consumer shopping patterns and provides valuable insights on Hindustan Times print and digital channels, LiveMint, and LiveHindustan.
In the research, Aroscop and Toluna analysed consumers' brand preferences and the factors influencing their shopping choices across various categories, considering their budgets. The insights gathered from this study offer businesses a valuable resource to navigate the dynamic landscape of Indian consumer preferences, particularly during the festive season.
50% of Hindustan Times print readers and digital visitors and LiveMint visitors intend to buy a car this festive season, with more than 45% of Hindustan Times digital visitors and LiveMint visitors aiming to buy an SUV in the next six months. 36% of Hindustan Times print readers own an SUV.
The two-wheeler segment is revving up as well with more than 40% of Hindustan Times print readers, LiveHindustan and LiveMint visitors planning to buy a two-wheeler this festive season.
With an array of new smartphones hitting the market, Indian consumers are spoilt for choice; more than 40% of readers across Hindustan Times print and digital, LiveMint and LiveHindustan intend to buy a smartphone this festive season, with many planning to allocate a substantial budget of over Rs. 50,000. This is closely followed by a strong purchase intent for upgrading personal gadgets like laptops, and smartwatches, as well as upgrading their homes by using smart home devices such as TV, audio accessories and lastly the ever-green gaming consoles.
Talk about living the luxury life! More than 40% of Hindustan Times print and digital readers already own luxury goods, such as perfumes, watches, bags, apparel and electronics, while more than 50% of LiveMint visitors proudly own a slice of luxury.
Festive shopping is not just limited to buying assets like cars and gadgets but also drives Indians to consider long-term investments like real estate and gold. At least 42% of Hindustan Times print readers and digital visitors are planning to invest in real estate, whereas a third of LiveHindustan visitors plan to invest in real estate this festive season with significant budgets allocated for the same. Almost half of Hindustan Times print readers intend to buy jewellery in the next 6 months, and a 87% of them plan on buying gold jewellery.