MobiKwik's new campaign with Manoj Bajpayee highlights effortless credit card bill payments

Mobiwik has launched a new campaign starring Bollywood actor Manoj Bajpaye.

The campaign highlights instant settlement of multiple credit card bills, timely reminders of credit card payments, real cashbacks in a comical way.

The four-film series highlights the platform's credit card bill payment solutions with Bajpayee’s acting and comic timing.

The campaign, conceptualised by Famous Innovations and produced by Eipi Media, captures Bajpayee as a thirsty actor in his posh vanity and how he is bombarded with options. Or the case of a loving husband who is worried about his wife going on a shopping spree or forgetting his anniversary. Or portraying himself as an actor who is sitting in for a script reading session and how he is annoyed by the lack of quality. All these daily struggles of a commoner are weaved in the daily struggles that a commoner faces in their everyday life. A consistent thread throughout the videos highlights MobiKwik's exceptional offerings, contrasting them against the minor annoyances of traditional bill payment methods, like excessive questions or missed reminders.

Monika Mishra, Director – Marketing, MobiKwik, said, "We are absolutely thrilled to be collaborating with an acclaimed actor like Manoj. His ability to seamlessly transform into a wide range of characters, from gritty to relatable ones, has often struck a chord with audiences from diverse backgrounds. Just like how he can connect with the mass, we aim to empower our users with straightforward, cutting-edge tools for managing their credit cards and monitoring their spending patterns – a game-changer for their financial well-being."

Bajpayee said, "MobiKwik has always been the epitome of innovative products and services, and I'm thrilled to be a part of a campaign which actually highlights to the users about the many features of credit cards bill payment. Seeing how MobiKwik is touching every corner of our diverse nation is incredibly inspiring. The campaign's slice-of-life approach, sprinkled with delightful humour, transforms it into a truly captivating initiative which will deeply resonate with the audience."

MobiKwik campaign:

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