MMA Global India reveals shortlisted nominees for Smarties India 2023 Awards

MMA Global India has unveiled the shortlisted nominees for the 12^th edition of Smarties India 2023 Awards.

MMA Global India stated that the awards recognise and celebrate the most impactful marketing campaigns that have redefined the boundaries of innovation, leaving an indelible mark on brands, agencies, media companies, and solution providers

A total of 150 entries made it to the final shortlist, received from various sectors including FMCG, OTT, retail, BFSI, and technology amongst several others.

Prabha Narasimhan, MD and CEO, Colgate-Palmolive (India), said, “Guiding the Smarties’ jury as chair this year has been a journey into the heart of India's marketing future. The Indian marketing landscape is undergoing a rapid transformation and as the world becomes increasingly digital and complex, the role of skilled and innovative marketers becomes paramount. This year, we have seen a shift in the spotlight with previously less-ventured categories like creator, influencer, and celebrity marketing entries. I'm eagerly looking forward to this culmination of celebrating innovation, results, and the evolving future of marketing.”

Smarties this year has seen the introduction of fresh categories that have set new benchmarks within the contemporary marketing arena.  The new categories include:

Sunil Kataria, CEO, Raymond Lifestyle, said, “The surge of submissions in innovative categories this year at Smarties Awards is nothing short of remarkable. Top categories like influencer and contextual marketing have taken centre stage, defining a new benchmark for personalised and interconnected industry work. With an emphasis on personalisation, AI, and CX, Smarties serves as a catalyst for the industry's pinnacle. As Jury Chair, I'm eagerly awaiting the grand unveiling at the Smarties Gala.”

These categories have witnessed a significant influx of entries, embodying the innovative spirit and dynamism of the marketing industry.

The jury meet spread over two days which saw multiple deliberations, surprising revelations, and many close calls, concluded on a high note over dinner and cocktails at the Smarties Rendezvous in Taj Santacruz Mumbai, comprising a mix of Smarties pre-screeners, jurors, members, board, and a special guest of honour - renowned adman and author Ambi Parameswaran.

Smarties 2023 is introducing the inaugural edition of "Smarties Unplugged", which brings together marketing thought leaders, who will share innovative and creative work designed to benefit tomorrow’s marketers and the consumer’s changing mindset.

This unique pre-gala event will offer an exclusive platform for partners, industry luminaries, and accomplished winners to unveil their exceptional work and share their invaluable expertise, as per company statement.

Moneka Khurana, Country Head, MMA Global India, said, "Smarties is very close to my heart; it has been a journey we have nurtured at the MMA over the years, which stands as a testament to relentless innovation in marketing. Smarties witness a sea of transformative submissions, embodying higher tides of change every year that redefine our industry. This year, the overwhelming response to our new categories made the judging process even more exhilarating. The shortlist is hence the result of extensive day-long debates, a true reflection of the prestige it brings for those who chase the X factor. Winning a Smarties signifies excellence beyond measure - a golden feather for any brand or agency. Taking the gala to the next level, we are introducing the first edition of Smarties Unplugged this year, to provide insider insights firsthand from the industry's visionaries, winners, and brand custodians. See you on October 5, when marketing brilliance takes centre stage."

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