mFilterIt revamps its brand identity

mFilterIt announced its rebranding initiative, unveiling a revamped and evolved identity that reflects the company’s growth, innovation and commitment to adding trust to digital. 

mFilterIt has undergone this comprehensive rebranding process to reinforce its dedication to providing a trusted and transparent digital ecosystem, as per the company statement.

With an evolved branding, the company aims to become the epitome of reliability and trust in the digital ecosystem leveraging cutting-edge technology and data.  

As part of their rebranding strategy, they have developed a new visual identity with a refreshing and evolved logo, and brand colours that exude a sense of reliability, innovation and evolution.

They have revamped their website retaining the core values and objectives with a mix of advancement, growth and efficiency. 

Staying in the front rows with the dynamic changes in the ecosystem, mFilterIt has expanded its product portfolio and introduced a collaborative V.O.P framework which represents verify, optimise and protect, the company statement added.

Amit Relan, CEO and co-founder, mFilterIt, said, “Our rebranding marks a significant milestone on the completion of an 8-year journey of empowering digital brands with trust and transparency. We are excited to introduce our new and enhanced identity, which represents our commitment to bringing a revolution in the digital ecosystem with the power of data, intelligence and technology to serve our clients better than ever before and help them advertise fearlessly.”

Dhiraj Gupta, CTO, mFilterIt, said, “This framework is created to revolutionise digital advertising with transparency, efficiency and protection at every touchpoint and combat the ever-evolving nature of threats and opportunities in the digital ecosystem.”