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JioMart and Meta celebrate one year of chat-based shopping partnership in India

The partnership has enabled consumers to simply browse and shop for their household needs through WhatsApp chat services

A year ago, Meta launched the first end-to-end shopping experience on WhatsApp, allowing people in India to browse the JioMart catalog, add products to their cart and pay to complete purchases, all within WhatsApp.

Reliance Retail's JioMart has successfully implemented and fulfilled orders through WhatsApp, as per the company statement.

With the partnership with Meta, JioMart has witnessed 7x growth in monthly orders through WhatsApp compared to the same period last year, said the company statement.

“With an end-to-end shopping experience within WhatsApp, JioMart is able to tap consumers, who are hesitant to shop online. The user-friendly functionality of the platform has also enabled a 6x month-on-month growth in new customer conversion on JioMart-on-WhatsApp. Moreover, this partnership has boosted India’s digital transformation and helped consumers and businesses of all sizes to connect in new ways,” the company statement further said.

Last year, in a global-first product experience initiative, Jio Platforms partnered with Meta to offer  JioMart-on-WhatsApp. JioMart-on-WhatsApp experience is revolutionizing the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.

Sandhya Devanathan, Vice-President, Meta India, said, “JioMart’s end-to-end shopping experience on WhatsApp was a global-first innovative integration for Meta, and we are pleased with this strategic partnership. The growth JioMart has seen since both sales and customer acquisition on WhatsApp is a testament to the fact that businesses and people are finding messaging to be the faster, more convenient way to get things done. Business messaging is an area with real momentum, and these  chat-based experiences will be a game-changer around the world.” 

Sandeep Varaganti, CEO, JioMart, said, “The launch of JioMart on  WhatsApp last year has been a phenomenal success, we are able to truly democratize digital commerce for everyone and bring in new customers. In fact, we have witnessed a 6X month-on month growth in new customers coming from this platform. We have been expanding our offerings on the platform and now have multi-categories available on the catalogue, from groceries and fashion to electronics. We will also be able to offer collections from the Reliance Jewels range soon. Together,  we are determined to make this new channel of digital shopping a success and fill the need gap of  the digitally shy customers and reach a larger audience across the country.”

As part of the anniversary celebrations, JioMart will offer unmatched prices and discounts up to 70%  on products across categories on WhatsApp shopping. Adding some glitz and excitement to the  JioMart-on-WhatsApp Anniversary Dhamaka, JioMart is hosting a live session on their social media  platforms for consumers on September 29, 2023 at 6:00 p.m.


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