Max Life Insurance has unveiled its latest advertising campaign, starring the dynamic duo - Captain of the men's Indian National Cricket team, Rohit Sharma, along with his spouse and Ritika Sajdeh.
The Television Commercial (TVC) introduces a tapestry of candid everyday moments that delve into the deep impact of "bharosa" (trust) on one another and the impact we have in the lives of our loved ones.
The TVC narrative unfolds in a succession of heartwarming scenes, where Sajdeh's thoughtful swap of Sharma's sandwich for a salad or their co-parenting practices exemplify more than just their personal dynamics. Throughout the commercial film, Sajdeh’s reassuring presence and simple solutions evoke a sense of trust and unwavering support.
Echoing the tagline "Aap hi to ho apno ka sabse bada bharosa, aur aapke bharose ke liye Max Life Insurance" reflects Max Life's commitment to protecting the lives of their customers, as per the company statement.
Rahul Talwar, Chief Marketing Officer, Max Life Insurance, said, “Embedded at the heart of this campaign is the unwavering theme of 'bharosa,' a value that Max Life personifies. Rohit and Ritika beautifully epitomise the dynamics of trust and partnership. Together, they are an embodiment of our philosophy ‘You are the Difference’ inspiring individuals to protect the well-being and aspirations of their loved ones. Rohit and Ritika's relatable journey mirrors the journey of countless couples, families, and individuals who find solace in the presence of their loved ones. Through this campaign, our focus is to underscore Max Life's commitment - to stand by our customers when it matters most.”
Sharma said, "This TVC holds immense personal significance for me, as it brings together the essence of 'bharosa' and the impactful notion of 'you are the difference.’ These values resonate deeply with my own principles. As a cricketer, the notion of being there for your team, through thick and thin, reflects the same spirit of trust and reliability. Ritika and I, through our journey, have emphasised the value of trust and the pivotal role each of us plays in our family's well-being.”
Sajdeh said, “It's truly reassuring to witness Max Life valuing the trust placed by customers. Max Life's comprehensive suite of insurance solutions, financial guidance, and customer-centric approach enable individuals to take charge of their financial security and the well-being of their loved ones. Ensuring the well-being of my loved ones holds unparalleled significance to me, and I would encourage each individual to move towards ensuring a secured future for their families.”
Rohit Ohri, Group Chairman and CEO, FCB Group India, said, “Created by FCB Interface, Max Life Insurance's latest campaign featuring Rohit Sharma and Ritika Sajdeh brings alive the many dimensions of ‘bharosa’ in the lives of modern, progressive couples. Through candid moments and relatable experiences, the campaign beautifully encapsulates these dimensions of 'bharosa’. Further, this campaign looks to use AI to take personalisation and accessibility to newer heights, ensuring that it connects with audiences like never before.”
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