Maaza introduces Mango Lassi with 'Rush Nahi, Sip Karo' campaign starring Ananya Panday

Maaza has recently launched Mango Lassi in a new campaign "Rush Nahi, Sip Karo" featuring Ananya Panday.

The campaign has been conceptualised by T&P (as a part of OpenX from WPP).

The idea behind the campaign is to encourage consumers to take their time and savour the delicious taste of Maaza Mango Lassi at their preferred leisure.

In the TVC, Panday can be observed delighting in Mango Lassi, presenting a captivating experience that proves to be simply too tempting to resist. Her expressions seamlessly transition from intrigue to pure delight, embodying the essence of getting lost in the indulgent and immersive world that Maaza's Mango Lassi offers.

Ajay Konale, Senior Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia, said, “Maaza is a homegrown legacy brand and has been cherished by Indians for decades across generations. With the launch of Maaza Mango Lassi, we aspire to revive nostalgic memories of traditional flavours fused with a contemporary twist. We are delighted to have Ananya Panday on board as our brand ambassador, whose vibrant and dynamic persona aligns perfectly with Maaza's brand ethos.”

Panday said, “I am absolutely thrilled to come on board as the brand ambassador of Maaza Magic. Mangoes are intrinsic to our cultural heritage and childhood reminiscences. From my earliest recollections, Maaza has always been synonymous with mangoes. It's a privilege to be associated with a legacy that has been part of every Indian's life, enabling me to relive those treasured childhood moments."

Rush Nahi, Sip Karo campaign:

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