Lowe Lintas Kolkata unveils new brand campaign for Veedol – 'Rakhe Saaf, Dil Se'

Lowe Lintas has conceptualised a new brand campaign for Veedol.

The campaign tells a story through 4 distinct film narratives for four automotive segments- bike, car, truck and tractor - bound together by Veedol’s promise of trust.

The campaign is built on the idea that a clean heart is a symbol of honesty, transparency, and trust, which are values that distinguish the Veedol brand.

This message is encapsulated in the campaign tagline ‘Rakhe Saaf… Dil Se’.

Arijit Basu, Managing Director, Tide Water Oil, said, ‘’We feel that the time is right to reinforce Veedol’s standing as one of India’s most respected automotive and industrial lubricant brands of choice for consumers and mechanics alike. This campaign does this beautifully, also weaving in our international standing into the storyline. We believe this campaign will strengthen our brand as we embark on a journey to take Veedol to the next level of growth”.

Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said,, ‘The new campaign reinforces the brand's commitment to providing high-quality engine oils for all segments of vehicles including Car, Bike, Tractor and Truck. With its focus on keeping engines clean from the inside, Veedol's products are an excellent choice for anyone who wants a long-lasting engine and a hassle-free journey.”

Veedol TVC :

Agency Credits:

Agency name: Lowe Lintas Kolkata

Creative: Sanchita Sinha, Mohammad Sabbir Shaikh, Surajit Chakraborty

Account Management: Shampita Dey, Pranjal Bhattacharjee

Planning: Anurag Prasad

Production House: Equinox Films

Director: Deb Medhekar

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