Korean beauty brand Innisfree unveils fresh brand identity

The Korean beauty brand Innisfree unveiled a new look, using the tagline ‘Clean Island, where clean nature and healthy beauty coexist happily.’

The rebrand includes a new visual identity, a refreshed website and new product updates.

The brand said, “This fresh concept truly encapsulates what makes Innisfree so beloved by beauty enthusiasts worldwide, getting one step closer to embracing nature in its entirety, a true reflection of healthy beauty.”

It further said, “Active Green is an original colour developed by Innisfree, a colour that exudes life and vigour, and will henceforth be seen consistently in the brand’s packaging system.”

With its new identity, the brand emphasises the harmonious relationship between nature and beauty, highlighting the importance of a healthy and sustainable approach to skincare. 

Paul Lee, Managing Director of AmorePacific Group said “Innisfree India celebrates a momentous milestone as it completes a decade of success in the country, and we are thrilled to mark this occasion with a refreshing new identity. As part of the transformation, Innisfree proudly introduces a new logo and slogan that embody the brand's commitment to embracing nature and pioneering healthy beauty. The brand's new slogan, "Effective, Nature-Powered Skincare Discovered from the Island," reflects Innisfree's can-do spirit in exploring the boundless potential of nature and the energy emanating from its new island.”

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