The man who set up Karishma Advertising, Noshir Desai, passed away on September 6 in Mumbai.
His funeral was held at the crematorium opposite Mumbai’s Four Seasons Hotel yesterday.
Desai had spent over four decades in Advertising and Marketing.
Apart from setting up his own independent boutique Karishma Advertising, he was associated with Everest Advertising and also headed the media division of Lintas in the past.