JSW Group elevates Divyanshu Singh as COO of JSW Sports

JSW Group has elevated Divyanshu Singh as Chief Operating Officer of JSW Sports.

Singh, a former professional tennis player comes with a decade of experience across sports sponsorships and marketing, talent management, new business development, and specialising in unlocking commercial value in Sport.

Prior to joining JSW Sports in 2017 to set up the sales and marketing function at India’s pure-play Sports Management Company, he had worked at IMG Reliance and Cornerstone Sport and Entertainment.

Parth Jindal, Founder, JSW Sports, said, “Divyanshu’s elevation is in line with our Group’s strategy to scale-up high high-performing employees to enable them to contribute to business strategies at scale. Our Sports business is at a pivotal point as we continue to scale up our sports investments in Indian and international leagues and focus on new business avenues including talent management, consulting, licensing, and merchandise. I am confident that Divyanshu's extensive experience and understanding of the Sports avenues will enable us to scale new horizons.”

Singh said, “As I continue my journey at JSW Sports, I am really excited to be leading an organisation which has made such a massive impact on professionalising and developing Indian sport, which is currently at an inflexion point.. I am grateful to be working under such vision and leadership along with a team whose singular mission is to realise the sporting potential of India from both from a development and commercial lens.

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