Johnson's Baby digital film empowers parents for informed baby skincare decisions
With the new launch, Johnson's Baby makes it easy for mums to see what goes inside its products, its purposeful and Baby Safe ingredients and their relevance to enable new parents to make informed decisions and choose the right products for their babies
Johnson’s Baby has launched a digital film which captures insights from mothers on the need for baby Safe ingredients while showcasing the brand’s commitment to providing them with a superior experience with Johnson’s latest packaging and AR innovation.
Johnson's Baby Prioritises 'Promise, Pehle Pal Se' with 100% Ingredient Transparency in Baby Skincare Products
With the new launch, Johnson’s Baby makes it easy for mums to see what goes inside its products, its purposeful and Baby Safe ingredients and their relevance to enable new parents to make informed decisions and choose the right products for their babies.
Mums can simply visit a key retail outlet across cities to experience the real time interactive experience using AR and see what’s inside a Johnson’s Baby product, its ingredients and their role, as per the company statement.
With Johnson’s Baby’s AR innovation, the brand partners with mums and dads in their parenthood journey to make informed decisions to safeguard their baby's skin.
Manoj Gadgil, Business Unit Head and VP Marketing – Kenvue said, “Our new initiative is rooted in deep consumer insights which indicate that every mom wants to do their best and use only the safest products, however, we realise that very few mums understand which ingredients go inside products and are safe for babies.”
He further added, “At Johnson’s Baby, it is important to us that parents feel confident on what they choose to use on their babies’ skin. We believe that it is only possible when they have complete transparency and information. As pioneers in baby skincare, Johnson’s® Baby has always designed products to protect a baby’s delicate skin. To further strengthen trust amongst parents and to help deliver their biggest promise to their baby, we have reimagined our packaging and paired it with an innovative AR technology. This offers complete transparency to parents bringing alive the purposeful ingredients that we use and the science behind their usage."
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