Jigsaw partners with Mankind Pharma's Prega News

Jigsaw Brand Consultants announced a collaboration with Prega News to introduce two products: PregaHope and PregaHappy.

Jigsaw Brand Consultants had been mandated to create extension brands for the Prega News Portfolio by Mankind Pharma. This included the strategic direction for the brand architecture, identity packaging and communication design for the new brands.

Rutu Mody-Kamdar, Founder, Jigsaw Brand Consultants, said, “While creating extensions for the PregaNews brand, we did a deep consumer research to understand the needs women have around preconception, conception and pregnancy and the possibilities for new products and solutions to make her life easier. We found a lot of exciting possibilities and our product and brand recommendations were based on that. Based on insights, Jigsaw built a brand architecture and extension strategy and built Prega as a masterbrand and created sub-brands such as PregaHope (pre-conception vitamins and lubricant) and PregaHappy (post conception stretch mark cream).

The new range of brand extensions were unveiled by Bollywood actress Sonam Kapoor in an illustrious launch ceremony in Mumbai.

About the range developed by Jigsaw Brand Consultants for Prega News:

PregaHope Preconception Tablet for the Pre-Conception Phase supports the body in conceiving with the help of iron and folic acid tablets.

PregaHope Fertility Lubricant in the Preconception Phase helps couples to conceive. ● PregaHappy Anti Stretch Mark Cream, has been introduced to reduce stretch marks and itching during the Prenatal and Post-Natal phase.

Joy Chatterjee, Associate Vice-President, Sales and Marketing, Mankind Pharma said, “Prega News has been a trusted pregnancy detection partner for countless women for last 13 years and with 99% accuracy rate, Prega News is the leading in the market with 85% share. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. We are also excited about our collaboration with Team Jigsaw to bring this brainchild to execution and how they bring with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am

delighted to have found partners in them and look forward to the value they bring to the Prega News table.”

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