Glance roped in Jackie Shroff for their latest campaign #UnlockNahiKarneKa.
The campaign encourages Indians to embrace Glance’s smart lock screen.
The#UnlockNahiKarneka campaign seeks to liberate users from the endless cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones.
In a series of fun videos, Shroff in his full Jaggu Dada style introduces Glance smart lock screen and explains how it transforms user experience by presenting everything directly on the lock screen, eliminating the need for tedious searches and clicks.
Through these engaging videos, he takes on the role of an educator, showing his charisma and wit as he enlightens the paparazzi and consumers. In fact, he also reveals to them how he effortlessly accesses tailored content, plays hyper casual, free to play games, watches live shows, indulges in shopping through Roposo integrations, and more, all without unlocking his smartphone.
Shroff said, "Glance is packed with some unbelievable features and I connected with the platform instantly. Now, whenever I have free time or want to take it easy, I spend time on Glance smart lock screen."
Bikash Chowdhury, Chief Marketing Officer, Glance, said, “We are excited to join forces with Jackie Shroff and educate India about Glance smart lock screen. Jackie Shroff's genuine charm and relatable authenticity perfectly align with the campaign's core philosophy. The #UnlockNahiKarneka campaign will not only resonate across the country, but also empower users to adopt the Glance smart lock screen, prompting a redefinition of their smartphone engagement."
UnlockNahiKarneKa campaign: