iQOO unveiled its new offering the iQOO Z7 Pro 5G and collaborated with Havas Worldwide India for the launch film that celebrates the hustle-mode of the youth who are always on the quest of exploring the new.
The launch film highlights how this new market entrant is India’s fastest and power-packed smartphone in its price segment with a powerful MediaTek Dimensity 7200 5G processor and an AnTuTu score of 728K+ along with many other features.
The campaign has been conceptualised and executed by Havas Worldwide India.
Nipun Marya, CEO - iQOO India, said, “At iQOO, we recognise that Gen Z is at the forefront of innovation and change. Our collaboration with Havas Worldwide India enables us to communicate with this dynamic audience in a language they resonate with. iQOO Z7 Pro 5G is the answer to what Gen Z desires since it provides groundbreaking performance and pushes the boundaries of smartphone capabilities in the segment. The campaign reflects our commitment to not just meeting but exceeding their technological aspirations.”
Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, “The iQOO Z7 Pro 5G is the perfect example of what the Gen Z wants and deserves. A smartphone that matches their spirit to do everything, be everywhere and not miss out on anything. That’s why we decided to set the film in a college campus and have a protagonist who represents the generation aiming for the maximum. And to launch this #fullyloaded smartphone, there’s nothing better than a visually stunning film with the infectious energy of the #fullyloaded life.”
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