Ipsos India onboards Shalini Sinha to spearhead 2 verticals

Ipsos, the custom market research company, has roped in Shalini Sinha to spearhead the two key verticals of Brand Health Tracking (BHT) and Creative Excellence (CRE) in India, with immediate effect.

Sinha will be designated Group Service Line Leader, Brand Health Tracking (BHT) & Creative Excellence (CRE) and will report to Amit Adarkar, CEO, Ipsos India.

She has moved from Creativeland Asia where she was CEO of the Consumer Insights Division and Director, Strategy. 

Her remit at Ipsos India will be primarily to drive the business in the areas of brand and communications for Ipsos’ global partnership clients and the repertoire of home-grown companies and contribute to thought leadership.

Her key focus area and priority will also be to leverage the business potential in the southern region of India.

She has moved from Creativeland Asia where she was CEO of the Consumer Insights Division and Director, Strategy. 

Though based in Bengaluru, her mandate is for pan India.  

Amit Adarkar

Adarkar said, “Brand Health Tracking and Creative Excellence have both undergone a major renaissance at Ipsos, with new thinking of brand success framework and its key 3 pillars of expectations, context and empathy which clients are extensively adopting to shape expectations, operating from the space of empathy and understanding the role brands play in the lives of consumers (context);it has resonated well with consumers in driving their purchase decisions. Sinha, with her domain expertise and experience, will further reinforce Ipsos’s position in brand and communication in India.” 

“We have a large portfolio of solutions within brand and communication, which include brand activation tracking, brand equity measurement, creative development, creative assessment, creative in-market, digital DIY solutions and to top it all a spanking new Brand Success Framework for clients to implement new thinking to connect with their core target groups and improve market shares and enhance consumer stickiness,” said Sinha.

"I firmly believe that our BHT practice holds immense potential by leveraging Ipsos' robust research methodologies and cutting-edge technologies which are geared to match the pace of consumer and brand evolution today. Furthermore, Ipsos’ CRE practice stands out for its expertise, tailor-made solutions that are designed to address the specific needs of each client, advanced methodologies and actionable recommendations, making it a trusted partner for businesses," added Sinha. 

With work experience spanning over two decades, Sinha has worked with market research companies, handling clients across the consumer-packaged goods sector, with strategic client work and counsel in brands and communications, primarily for FMCG, consumer durables, automotive, alcobev, tobacco and lifestyle products.

Sinha is an alumnus of the Jaipuria Institute of Management.

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