InMobi collaborates with Ad Net Zero to strengthen its commitment to sustainable advertising practices

InMobi announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry.

The collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionise the advertising landscape through decarbonisation initiatives spanning ad production, distribution, and publication.

“The global advertising industry is at a critical juncture, as it grapples with the environmental impact of its operations. Recent statistics underscore the urgency of the issue, with the internet’s greenhouse gas emissions comprising approximately 4% of the global total – surpassing even the aviation sector. Notably, the energy required to serve one million ad impressions is equivalent to the carbon produced by manufacturing 2.4 million plastic straws.” as per the company statement.

A recent Deloitte survey highlights that 98% of consumers believe brands are responsible for contributing to a better world, and a considerable portion of consumers prefer to be patrons of sustainable brands, the statement further added.

By joining forces with Ad Net Zero, InMobi embarks on a journey to align with the organisation's five-step plan, designed to minimise the carbon footprint of advertising:

Reduce emissions from advertising business operations

Decrease emissions stemming from advertising production

Diminish emissions from media planning and buying

Lessen advertising emissions from awards and events

Harness advertising's potential to drive behavioural change

Kunal Nagpal, Chief Business Officer, InMobi, said, "InMobi's partnership with Ad Net Zero symbolises our dedication to ushering in a more sustainable era for the advertising industry. We are proud to stand alongside fellow tech companies and agencies, united in the pursuit of a greener, more responsible future. By fully embracing Ad Net Zero's comprehensive plan, we are steadfast in our commitment to minimising our environmental impact while advancing the power of advertising."

John Osborn, Director,  Ad Net Zero in the U.S., said, "Ad Net Zero is thrilled to work with InMobi as they support more sustainable advertising solutions, contributing to our collective global impact. InMobi’s commitment is another significant step toward an eco-friendly future for the industry.”

Rishi Bedi, Managing Director, Asia Pacific, InMobi, said, “Our partnership with Ad Net Zero strengthens and accelerates InMobi’s commitment to creating a more sustainable advertising ecosystem. By embracing Ad Net Zero’s comprehensive five-step plan, InMobi will be able to further reduce carbon emissions, minimising our environmental impact while advancing the power of advertising across the globe."

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