Infobip unveils Click-to-chat ad analytics for seamless social media ad conversions

Infobip has launched Click-to-chat ad analytics for brands and marketing professionals who seek to harness the power of social media advertising and messaging in one platform.

The move allows marketing professionals to combine ads from Facebook and Instagram with WhatsApp, Messenger, or Instagram Direct messaging to increase conversions and return on ad spend (ROAS).

Marketing professionals can also gain deeper insights into customer behaviour, integrate advertising and messaging analytics, and make data-driven campaign improvements, as per the company statement.

Infobip offers analytics for ads that click to chat, an ad format available on Facebook and Instagram, including feeds, stories, and the Facebook Marketplace.

The solution allows businesses to create ad campaigns that encourage the target audience to send them a message on WhatsApp, Messenger, or Instagram Direct.

Infobip’s Click-to-chat ad analytics provide a view of the entire customer journey, from ad engagement to conversion, empowering businesses with essential behavioural data.

Ben Lewis, Vice-President of Marketing and Growth, Infobip, said, “Marketing specialists across all sectors can now effortlessly combine advertising via Meta channels and messaging conversations to set up powerful campaigns, tap into advanced analytics, and elevate their ROAS to new levels. Infobip can provide all the tools needed for tracking conversions – whether for abandoned carts or post-purchase behaviour – within one platform. Our Click-to-chat ad analytics solution brings this data together without extra client effort, allowing seamless lead generation in WhatsApp.”

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