Ideas Farm crafts new campaign for Legrand's newly launched offering Allzy

Ideas Farm has created a new campaign for Legrand's newly launched offering Allzy.

The film directed by Arunima Sharma, features moments from the lives of Indians from every part of the country with the switch playing a central role through the narrative.

Priyanka Dey, Head of Business and Strategy, Ideas Farm, said, “We are a nation of multitaskers. And since we are all so well-rounded in doing more, we seek things which are also more than what meets the eye. We positioned Allzy as the all-rounder switch for all of India based on this insight.”

Jetesh Menon, Creative Head, Ideas Farm, said, “The idea was to demonstrate the all-round abilities of the range through an interesting narrative. The fact that the switch is at the heart of every home and connects and controls everything made the task of integrating the product into the stories of every-day all-rounder Indians a lot easier.”

Laxman Tari, Head of Brand, Legrand, said, “The Indian consumer is rapidly transforming, buoyed by global exposure and a desire for quality products that enhance and compliment their everyday life. Recognizing this trend, Legrand has meticulously crafted the Allzy range to resonate with the demands of aspirational Indians.”

Allzy campaign:

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