Hyundai Exter features in outdoor Lego installation by Innocean India

Hyundai Exter featured in outdoor Lego installation by Innocean India.

The campaign continues with outdoor activity that Innocean has conceptualised and created for Hyundai.

The outdoor installation erected in DLF Cyber hub Gurugram is crafted using more than 300,000 Lego blocks.

Innocean India stated that the use of Lego blocks not only symbolises precision and innovation but also resonates deeply with enthusiasts of all ages.

Santosh Kumar, COO, Innocean India, said, "We are thrilled to see the incredible impact of our Lego-themed outdoor campaign for Hyundai. By blending cutting-edge advertising strategies with a touch of childhood nostalgia, we've not only attracted attention but also crafted a lasting brand impression in the minds of consumers."

Sunny Arora, Head-Experiential Marketing, Innocean India, said, “Our aim is to create something interesting and unique every time, and this billboard using more than 3 lacs LEGO bricks is a great example of our work for Hyundai”.

Jae Ho Yoo, MD, Innocean India, said, “The success of this campaign underscores Innocean India’s commitment to pushing boundaries and redefining conventional advertising norms. Our ability to seamlessly integrate innovation and brand essence has not only elevated Hyundai’s visibility but has also earned them admiration of the real audience who have seen it with their own eyes.”

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