HSBC Mutual Fund's new campaign spotlights SIPs for long-term financial goals

HSBC Mutual Fund has unveiled SIP Hai #FaydeWaliAadat campaign that highlights the transformative power of SIPs in achieving long-term financial goals.

The campaign aims at educating and empowering millennial investors in India, between 27 and 35  years of age.

The SIP Hai #FaydeWaliAadat campaign addresses the aspirations and financial goals that resonate and connect with the millennials, gently nudging them to use SIPs to build a corpus for the future.

A series of three short films, with each film tapping into the aspirations and unique spending habits of millennials through their real-life situations, the SIP Hai #FaydeWaliAadat campaign brings out the importance of financial prudence through a SIP. The first film in the series is out, followed by the others going live over the next 2 weeks.

Kailash Kulkarni, CEO, HSBC Asset Management Company (India), said, “SIP hai #FaydeWaliAadat celebrates SIP as a habit, mirroring the benefits of positive routines, fostering a generation of informed and confident millennial investors. Through this initiative, we aim to convey two key messages. First, SIP is more than just an investment; it is a systematic habit that empowers millennials to invest regularly for both immediate and long-term goals. Second, we are  emphasising the ease of investing and the power of compounding that SIPs offer.”

Sandeep Sreekumar, Vice-President, BornHi Digital, said, “As we collaborate with HSBC Mutual Fund on this game-changing initiative, we believe it will not only elevate the brand's positioning but also reshape the narrative around financial responsibility and investing. BornHi  Digital, with its vast BFSI experience, is thrilled to have come up with this transformative journey, where  innovation, creativity, and financial wisdom converge to empower a new generation of investors to take  charge of their financial destiny.”

SIP Hai #FaydeWaliAadat campaign:

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