Himalaya Wellness launches campaign to challenge beauty norms

Himalaya Wellness Company launched its latest campaign about challenging conventional beauty standards and encouraging self-expression.

The brand has launched a video campaign to break free from restrictive beauty norms and promote equality.

As per the company statement, The video showcases a dynamic installation set up within a bustling mall, immediately grabbing the attention of passersby and involving them in a thought-provoking experience.

Commencing with a time-lapse of the carefully arranged installation in the mall, the video portrays a creative whiteboard installed on the premises that has beauty stereotypes like “Only fair is beautiful,” “Tea makes your complexion black,” and “Girls look better when fair” written on it. These stereotypes that are prevalent in society are to be erased with the help of a duster – reminiscent of Himalaya's Rose Face Wash – symbolising liberation from these constraints. The video captures the diverse reactions of mall visitors – curiosity, agreement, and a yearning for change, along with their unique experiences that they were kind enough to share.

Gayatri Kabilan, Category Manager – Face Wash, said, "At Himalaya, we firmly believe that genuine beauty radiates when we liberate ourselves from the constraints of stereotypes. We are of the view that everyone possesses unique and innate beauty, irrespective of age, gender, or skin tone. Through this initiative, Himalaya Wellness Company seeks to empower everyone to challenge beauty stereotypes and embrace their authentic selves."

Himalaya Wellness campaign:

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