Hamdard Laboratories appoints mSix&Partners as integrated media agency

mSix&Partners has won the integrated media and social duties for Hamdard Laboratories.

The agency won the account following a  competitive multi-agency pitch and will be handling all aspects of media including TV, print,  radio, digital, out-of-home, and cinema from its Gurgaon office.

The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina, and more.

mSix&Partners is known for its data-driven approach and will use this expertise to target the right audience and engage them with meaningful messages. The combination of Hamdard  Laboratories' legacy and mSix&Partners' creativity is expected to be a successful venture that will take both companies to new heights.

Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division), said, “We found  mSix&Partners’ strategic approach quite wholesome. We believe that together, we can  achieve our goals.”

Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India, said, "We're thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With  Hamdard's rich heritage and commitment to innovation, we aim to elevate their reputation  and contribute to a healthier, thriving community."

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