Haldiram's new TVC captures joy of shared meals and togetherness

Haldiram's announced the launch of its inaugural restaurant television commercial, "Dhina Dhin Dha". 

Haldiram's stated that this landmark moment marks the brand's evolution into not just a leading giant in the packaged food and snacks segment but also as a cherished family and casual dining restaurant where moments of togetherness and happiness are celebrated.

"Dhina Dhin Dha", the name of the TVC, perfectly encapsulates the emotion that people experience when savouring Haldiram's delights. It is the feeling of happiness that fills the air when friends and family come together, sharing stories and laughter over a meal, the company statement added

The campaign seeks to celebrate those moments when food becomes not just nourishment but a source of happiness and connection.

The TVC features heart-warming scenes of families and friends coming together to enjoy Haldiram's delectable dishes, all set to a soulful and catchy jingle that embodies the spirit of "Dhina Dhin Dha". From the first bite of their chole bhature to the last scoop of their rasmalai, the commercial beautifully captures the journey of flavours and emotions that Haldiram's has been a part of for generations.

Neeraj Agrawal, Director, Haldiram's, said, "At Haldiram's, we have always believed in creating moments of happiness through our culinary creations. 'Dhina Dhin Dha' is a celebration of those moments, of the joy that our food brings to millions of households across the globe. With this television commercial, we aim to showcase not just our products but also the heartwarming experiences that our customers share with their loved ones over a meal".

Haldiram's campaign:

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