Greenply Industries launches new campaign featuring Jr. NTR for Zero Emission product range

Greenply Industries has launched a new brand campaign for the Zero Emission (E-0) product range.

The campaign features actor Jr. NTR.

The commercial unfolds in a bustling workshop, where two carpenters labour diligently with ordinary plywood. Their discomfort becomes evident as they battle the harmful emissions emitting from the plywood, causing eye irritation, and breathing difficulties. Jr. NTR makes an entrance, confidently strides towards his cutout, and with a bold kick, he sends the wooden cutout made from ordinary plywood tumbling, declaring a victory over ordinary harmful emission plywood. A moment of comprehension dawns upon the carpenters, who join him in unison.

The TVC depicts Jr. NTR and Greenply’s Zero Emission plywood as a hero who fights the harmful emissions from ordinary plywood, protecting the consumers from its harmful effects.

Manoj Tulsian, Joint Managing Director and CEO, Greenply Industries, said, “Greenply Industries has always been at the forefront of innovation in the plywood industry. Our Zero Emission product range is a testament to our commitment to product innovation and the well-being of our consumers. We are thrilled to have Jr. NTR as our brand ambassador, as both Greenply and Jr. NTR share mutual values of sustainability and a deep commitment to the environment. We are certain that his charismatic pan-India appeal will help us reach a wider audience and create greater awareness about the critical role of eco-friendly products in the home interiors.”

Greenply campaign:

Credits:

Campaign elements: Brand Film

Client: Greenply Industries

Creative Agency: Ogilvy & Mather

Director (of the film): Nikhil Rao

Production House: Jamic Films

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