Fogg brings back its famous 'Fogg chal raha hai' campaign

Fogg has launched its latest campaign ‘Fogg Chal Raha Hai!’.

Fogg has revisited its famous 'Fogg chal raha hai' campaign with a series of new films.

Created by The Womb, one of the campaign films features Co-Founder Navin Talreja himself.

Darshanbhai Patel, CEO, Vini Cosmetics, said, “For some marketing gurus, the ‘Fogg chal raha hai…’ campaign may have seemed absurd, bizarre and possibly be questioned on its’ ROI’s and for others it may have been seen as 25-seconds of laugh-off. However, for us, it has been one of the most instrumental levers in growing and dominating the Indian fragrance market for the past 8 years. While the first campaign came from insights gathered from the market, the new campaign comes from the consumer's demand to re-engage with their loved brand.”

Kawal Shoor, Founder, The Womb, said, “As many jitters as we had before the release of Fogg Chal raha hai campaign in 2015, the way consumers recall the communication, and the use of it in their everyday lives even today confirms the simplicity and effectiveness of this campaign. The campaign's impact on the business and the brand has been sustained. The new take on ‘kya chal raha hai’ will only take it higher”

Akshat Trivedi, Head of Creative, The Womb, said, "Fogg Chal Raha Hai" has been probably one of the most popular campaigns of the past decade. People received it lovingly, made it a part of their conversations, and even whipped up their own unique remixes. We knew we had to create something equally special to win their conversations all over again. There were quite a few 'what's next' scenarios, but we made one thing clear from the start - no over-the-top intellectualisation.

In the latest campaign, we're bringing back a few fan-favorite characters and there's something very different we have attempted and delightfully mind-boggling that people probably haven’t seen in advertising. After all, the Fogg way of doing things is always a little unexpected!”

Renzil D’silva, Director, Ignition Films, said, ”Working on a Fogg ad is always special for me. Right from the time I directed the first leg of the campaign back in 2015 and watched how the country made Kya Chal Raha Hai…Fogg Chal Raha Hai” part of the lexicon.  I believe this new set of commercials I’ve worked on with my partners in crime, at The Womb, will take that legacy even further. The scripts are provocative, edgy and filled with Fogg’s unique brand of irreverence. Making them was like coming home”

Fogg chal raha hai film 1:

Fogg chal raha hai film 2:

Fogg chal raha hai film 3:

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