Finolex Pipes launches new campaign highlighting CPVC and SWR pipe functionality

Finolex Pipes has launched a new ad campaign that spotlights the functionality of their CPVC and SWR pipes.

In collaboration with Schbang Motion Pictures, the ad films feature the trio of plumbers engaging in lively conversations about the unique characteristics of each pipe.

The aim of the campaign is not only to educate but also to entertain the audience, building a strong consumer connection through humour and relatable scenarios.

The ad films portray the enduring benefits of Finolex CPVC Pipes. The taglines for the films capture the very essence of Finolex Industries' commitment to providing dependable solutions.

For Finolex CPVC Pipes, the tagline 'Thanda-Garam sahega, paani behta rahega' reflects the quality of withstanding both hot and cold water applications, even under high pressures and ensuring a seamless flow.

Similarly, for Finolex SWR Pipeline, the tagline 'Easy to fit hain, har mausam mein hit hai' emphasises the pipe's ease of installation and reliability.

Ashok Jaiswar, Vice-President, Head of Marketing and Communications, Finolex Industries, said, “After receiving a positive response from our valued customers and pertinent stakeholders for our campaign 'Peedhiyan Badlengi, Pipe Nahi,' we are delighted to announce the forthcoming sequels. These new campaigns are not just about showcasing our products but it’s about celebrating the trust our customers have placed in us. Our unwavering commitment remains in delivering top-quality solutions that stand the test of time. These ad films embody our core ideology of trust, innovation, and reliability."

He added, "Humour is a universal language, and through these entertaining ad films, we aim to connect with our consumers in a light-hearted and relatable way. The characters, coupled with the witty taglines, highlight the durability and functionality of our pipes, making it easier for consumers to connect with our brand."

Harshit Karnatak, Group Creative Manager, Schbang, said, "Our partnership with Finolex for this endeavour was a thrilling chance to spotlight innovation and dependability in the plumbing domain. Through the cinematic lens, we infused vitality into Finolex's 'Peedhiyan Badlengi, Pipe Nahi' campaign, placing its fundamental principles and the long-lasting trust it fosters under the spotlight."

CPVC Pipes film:

SWR film: 

Info@BestMediaInfo.com