Etml secures digital mandate for Lenskart in Middle East

Etml has bagged the digital mandate for Lenskart.

With this partnership, Etml adds yet another partnership in the MENA region and would be responsible for handling Lenskart’s performance marketing endeavours in the Middle East, with an aim to serve its larger business objectives.

Raghav Kansal, Founder and CEO, Etml, said, "We are proud to announce our partnership with Lenskart in the Middle East. With our strong expertise in delivering business growth in the international markets, I am confident that we would be able to deliver immense value to the brand by keeping a strong focus on data and analytics.”

Aina Garg, Managing Director-Middle East, Lenskart, said, "We are excited for our partnership with Etml which will help us achieve our marketing objectives, and truly accelerate our business growth in the Middle East. Having an experienced partner like Etml would help us in leveraging the potential of performance marketing in order to meet the desired business outcome.”

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