Cottonworld says 'Be Comfortable with Uncomfortable' in new ad film

Cottonworld announced the launch of the second part of the comfort trilogy titled 'Be Comfortable with Uncomfortable’.

The film is a testament to the courage to find tranquillity within life's uncertainties, a resonating celebration of one’s collective journey towards self-discovery and empowerment.

Directed by Gautam Kohli, Creative Director at Cottonworld’s creative advertising agency Pulp India, this new brand film sheds light on the overall essence of the brand that revolves around simplicity and comfort.

Speaking about this new brand film for which actor Rahul Khanna has lent his voice said, “I am honoured to have voiced this ode to the courage of finding amity within adversity. This film is a celebration of the journey to self-assurance that resonates deeply with me and countless others. Together, we champion the glory that comes from being comfortable in one’s own skin."

Lavin Lekhraj, one of the owners of Cottonworld, said, “Saying hello to the comfort within discomfort is a profound journey we're unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one's skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.”

Kohli said, “Embracing comfort amidst discomfort is a triumph in itself. This film, 'Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one's own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”

Be Comfortable with Uncomfortable campaign:

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