Conran Design Group Mumbai collaborates with PEP Technologies to launch Kriti Sanon's debut beauty label 'Hyphen'

Conran Design Group Mumbai collaborated with PEP Technologies to launch Kriti Sanon’s debut beauty label ‘Hyphen’.

Conran Design Group Mumbai said it brought to life Hyphen’s vision of creating a differentiated logo that helped it create a distinctive visual identity.

The aim behind the launch of Hyphen is to create a brand that unlocks simple yet effective solutions to achieve skincare goals using the power of nature and potency of science.

Vaishali Gupta, Co-Founder and Chief Growth Officer, Hyphen, said, “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen's brand logo a distinct edge.”

Geet Nazir, Managing Partner, Conran Design Group Mumbai, said, “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry."

“The creative process for Hyphen was a meaningful blend of Kriti’s vision, unique visual assets and a jargon-free information architecture,” said Mayuri Nikumbh, Head of Design, Conran Design Group Mumbai. “We aimed at creating a brand where the user would find confidence in its efficacy and pride in its ownership! The results were a simple, yet ownable brand identity that subtly cues its philosophy and a measured yet vibrant packaging system that lends approachability as well as aspiration,” she added.

Info@BestMediaInfo.com