Cheil India's campaign for Samsung Galaxy phones focuses on affordability

Cheil India’s new campaign for Samsung Galaxy Smartphones renders a fresh take on making great tech affordable.

The campaign highlights exclusive exchange offers as the festive season approaches.

The campaign features two Galaxy products from the house of Samsung and is inspired by the tradition of hand-me-down gadgets within the family.

The campaign features Galaxy S23 Ultra and Galaxy Z Flip5.

Aditya Babbar, Senior Director, Mobile Business, Samsung India, said, “Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India.”

The campaign's film revolves around affordability, focusing on the offers available. Cheil India weaved in a storyline around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount. The follow-up ads establish the archetypal relationship that a brother-sister have and the role the Galaxy S23 Ultra plays in each aspect of their relationship.

Vikash Chemjong, CCO, Cheil India, said, “We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones.”

Srijib Mallik, Head of Business-Samsung, at Cheil India, said, “Hand-me-down is common practice amongst siblings. However, with our attractive offers one can get into the aspirational Galaxy series. Through slice-of-life films, we have catapulted this observation into a theme that holds the entire campaign together”.

  Samsung Galaxy campaign:

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