MuscleBlaze's new campaign encourages listening to your inner voice for fitness

MuscleBlaze has launched 'Answer the Call, Unleash the Zidd' campaign.

The TVC has been conceptualised by Ogilvy, Gurgaon

The latest MuscleBlaze TVC follows three people on their transformative journey. All three protagonists deal with a profound and deeply personal battle.

In the campaign the three characters, as they continue on the journey of physical and mental transformation, finally find themselves overcoming the obstacles that confronted them initially, and in the process becoming the better version of themselves.    

Ritu Sharda, Chief Creative Office, Ogilvy North, said, "In a world cluttered with fitness advice, suggestion and counsel, one tends to get burdened and confused. But there is one thing that has the power to truly push your limits and gets you going, your own inner voice. We have tried to capture the same for Muscle Blaze. This film “Answer the call” talks to everyone who aims to get fit despite all the hurdles and challenges life throws at you."

   CREDITS:

Agency: Ogilvy Gurugram

Prakash Nair,  President & Head of Office, Ogilvy Gurugram

Ritu Sharda, Chief Creative Officer, Ogilvy North

Divya Bhatia, Group Creative Director

Himanshu Chandola, Creative Director

Jigi Yadav, Creative Controller

Chakori Prasad, Associate  Creative Director

Pawan Bhatt, Executive Vice President

Siddhartha Ghose, Vice President

Manasvi Chahar, Group Account Manager

Client: Muscleblaze

Production House:  First December Films

Atul Kattukaran, Director

Ganesh Pareek, Executive Producer

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