Cera unveils 'This Is Your Space. Play It Your Way' campaign on the wall at Mumbai Airport T2

Cera has unveiled an airport campaign "This Is Your Space. Play It Your Way," at Mumbai Airport T2 in association with Times OOH.

The airport campaign has transformed the airport's domestic departures area with a wall, showcasing Cera's exceptional range of products.

The campaign has been designed for 6 months of duration.

Cera aims to immerse travellers in a world of trends at Mumbai Airport T2.

The campaign invites passengers to escape into a calming getaway while highlighting the brand’s commitment to a better society through innovative designs.

The wall showcases a wide range of sanitaryware and faucets, all featuring the latest styles and technology.

Times OOH opined branding at the wall at Mumbai Airport T2 with a vision to enforce the brand’s objective for a better society, seeking to reach a larger audience and making a significant impact.

“Times OOH worked closely with the brand in designing the innovative wall that features a larger-than-life, scintillating letter cut display with life-size cut-outs of Cera's brand ambassadors, all set amidst the backdrops of #GoGreen and #LapOfLuxury trends, that bring alive a natural aesthetic indoors along with a sense of personalised luxury,” as per the company statement.

Sumit Chadha, Business Head - Airports, Times OOH, said, “It has been a great association with Cera where they have built an aesthetically rich cause. The wall at Mumbai Airport T2 has always been an attraction for airport passengers and with this collaboration, there is a great emphasis on relevance. It has been a great experience working with the brand and we are happy to be a part of this multimedia star-studded campaign”. 

Deepshikha Khaitan, Joint Managing Director, Cera, said, "At Cera, our aim always is to push the boundaries of innovation in whatever we do. It is very exciting to work with Times OOH who share that same vision and bring alive the idea of "This Is Your Space. Play It Your Way" at Mumbai Airport T2 with this grand outdoor campaign."

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