Brandwizz Communications secures creative and digital mandate for IFGL Refractories

Brandwizz Communications announced that it has won the Creative and Digital Marketing mandate for IFGL Refractories.

The account was won after several comprehensive rounds of presentations.

Brandwizz stated that it will help IFGL in growing its social media presence, ORM, and overall digital and creative strategy. The agency team will also work on advertising, trade show participation and creative assets as per the brand goals.

Kamal Sarda, Director and CEO, IFGL India, said, "IFGL is growing, and it is crucial to interact and communicate with all its stakeholders regularly. It is also essential to be present and effectively use the expanding avenues of new media. Brandwizz has helped us rebrand our corporate identity and build our new group website. It was a natural progression to explore this new collaboration. We look forward to working with their team & taking our business forward."

Sayak Mukherjee, Co-Founder, Brandwizz Communications, said, "We are excited to have IFGL on board as a retainer client. IFGL is a leading global brand in the Iron & Steel industry, and we have closely worked with them earlier in rebranding their identity. Our focus is to make IFGL a more visible, accessible and interactive brand on the digital platform and continue to work on perception building as the brand expands to new geographies."

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