On the occasion of World EV Day ( September 9), BluSmart unveiled a new campaign 'Drivers Of Change’.
The initiative pays tribute to the unsung heroes behind the wheel – BluSmart's dedicated driver-partners who have played a pivotal role in the company's mission to decarbonise urban mobility.
The 'Drivers Of Change' video was conceptualised by BluSmart's in-house team along with Cellar Door Productions.
The film shows glimpse into a day in the life of these driver-partners. It goes beyond showcasing their daily routines; it captures the spirit, commitment, and passion they bring to their work.
BluSmart's journey has been powered by these remarkable individuals who have traversed the streets of Delhi NCR and Bengaluru, ensuring comfortable, eco-friendly rides for users every day, as per the company statement.
BluSmart stated that on World EV Day, BluSmart expresses its deep gratitude to these #DriversOfChange, who have collectively saved over 20 million kgs of CO2 emissions, completing more than 270 million clean kilometres.