The Times of India is back with the third edition of “Times Wishlist” asking the most important questions for the festive season.
"Times Wishlist" is a one-of-a-kind campaign that asks consumers questions about their purchasing behaviour during the festive period.
“This year was our most comprehensive analysis yet, with questions about not just what they want to buy but when they buy, where, and what sources influence their decisions. Emerging as the most popular choice, 4 out of 5 readers turn to newspapers for festive deals and offers and 3 in 4 prefer to shop in physical stores,” the company said in a statement.
Accoring to the studay, a whopping 56% of readers are looking to buy consumer durables this year, while 48% are in the market for mobile phones. 33% of people looking to buy mobile phones, intend to spend over Rs. 40,000 on the same. More than half of the readers who want to buy a car are planning to spend more than Rs 20 lakhs.
There is also a lot of excitement around the regional festivals, with around 69% of readers in Kolkata looking forward to Durga Puja to make festive purchases, while over 35% in Ahmedabad will be shopping during Navratri.
The Times Wishlist findings is available for the brands to use these valuable insights to make their move, as there is a captive audience waiting.