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Zee News resorts to DOOH advertising to promote prime-time show DNA's comeback

The news channel partnered with RoshanSpace to display 20 digital billboards across 4.7 kms of Western Express Highway, Mumbai

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Zee News resorts to DOOH advertising to promote prime-time show DNA's comeback

Zee News launched a DOOH campaign to promote the comeback of the DNA show with the host Sourabh Raaj Jain.

Zee News partnered with RoshanSpace for the campaign.

The channel displayed 20 digital billboards across 4.7 kms of Western Express Highway, Mumbai.

Anindya Khare, Marketing Head of Zee Media Corporation, highlighted, "In the realm of brand building, change is a constant. We believe in exploring new avenues for maximum audience engagement. Billboards encountered in daily routines, especially to offices and way back home on Western Express Highway, create non-intrusive brand recall. With DOOH, Zee News aims to raise awareness about 'DNA' using captivating graphics. Our goal is to foster positive perception and attract a larger audience to the show.”

Junaid Shaikh, Managing Director, RoshanSpace, said, “We are fortunate to partner with Zee News. DOOH entails more than visibility; it's about strategic placement, engagement and stronger recall. ProDigi is the longest DOOH network on W.E.H. Our aim is to strategically position DOOH ads in high-traffic zones, reaching our target demographic where they naturally encounter them. The non-intrusive aspect of DOOH ensures seamless brand recall for Zee News-DNA, fostering a positive visual experience and inspiring a broader viewership."

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