Indian media conglomerate Zee Enterprises announced that it will launch South Africa’s first TV channel broadcasting entertainment programmes exclusively in isiZulu, the largest of the 12 official languages of the country.
The introduction of the Zee Zonke (‘Zee for All’ in isiZulu) channel has received the blessings and support of the office of the Zulu monarch, King Misuzulu kaZwelithini, who welcomed the move, as per the company statement.
Zee Zonke, broadcasting 24/7, will offer drama series and novellas fully dubbed in isiZulu, catering for South African audiences.
Somnath Malakar, CEO, Zee Entertainment Africa, said, “Both South Africa and India are home to a rich and diverse culture with centuries-long history of art, music and dance. Both countries also have a strong tradition of hospitality, with a focus on family and community.”
He further added, “Our vision at Zee Entertainment has always been to push the boundaries of innovation and deliver exceptional entertainment experiences. The launch of Zee Zonke marks an exciting milestone for us as we aim to bridge linguistic barriers and provide a unique viewing experience of resonance and connect with diverse audiences.”