Wipro Consumer Care & Lighting relaunches Chandrika ayurvedic soap in Maharashtra

Wipro Consumer Care & Lighting has announced the re-launch of their Chandrika ayurvedic soap in Maharashtra.

The relaunch has been unveiled with the release of their new TVC. With the new TVC, the brand endeavours to empower its consumers with the Apne Desh Ka Glow (#ApneDeshKaGlow), emphasising the soap's long-standing heritage of over 80 years.

The soap boasts a new shape and fresh packaging. The revamped formulation of Chandrika Ayurvedic Soap encompasses a curated selection of skin-improving Ayurvedic ingredients, as prescribed in traditional Ayurveda.

Neeraj Khatri, CEO, Wipro Consumer Care Business for India and South Asia, said,  “Chandrika Ayurvedic Soap has stood the test of time as a trusted brand for glowing skin for millions of our loyal consumers since the last 8 decades. Across India, we are proud to see that the brand still represents the trust our consumers have on our traditions and practices and ultimately on the power of Ayurveda. As a part of our growth strategy, our focus is now on building on this trust to amplify our messaging and expand its reach to new consumers. With this, we are excited to announce the relaunch of Chandrika Ayurvedic Soap in Maharashtra with an updated formula and a refreshed packaging. We are confident in the unique and potent Ayurvedic formulation of the Chandrika Ayurvedic Soap as we continue to deliver the best for our consumers and expand in the region.”

S Prasanna Rai, Vice-President – Marketing, Wipro Consumer Care & Lighting, said, "We are seeing a renewed consumer interest and a movement back towards Ayurveda for skin care. Chandrika has always been at the heart of that tradition in India, with generations of consumers trusting the brand to keep their skin healthy and glowing. This relaunch campaign in Maharashtra for us, is about bringing our consumers a reliable and time-tested solution that takes them back to their roots and gives them #ApneDeshKaGlow. The legacy of over 80 years that Chandrika holds, is assured to offer our consumers in Maharashtra the ultimate skin care solution based on the wisdom of a practice that has survived for centuries. In this exciting new chapter for Chandrika, we look forward to strengthening our commitment to our consumers in Maharashtra with a promise of authenticity and reliability.”

The new Chandrika Ayurvedic Soap will be available at the general trade, modern trade stores, and e-commerce platforms across the country at an MRP of Rs. 32 for 72g.

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