Volkswagen India launched 'You're in a Volkswagen' brand campaign celebrating the joy of driving that aims to capture the true emotion of owning a car: ‘For those who are in love with driving, in love with motion’.
The campaign has been conceptualised by the DDB Mudra Group and media planning by PHD.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Our new brand campaign is centered around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration, freedom and joy that’s experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen. It’s a promise that we as Volkswagen offer our customers, German-engineering, safety and a fun-to-drive experience.”
Abbey Thomas, Head of Marketing and PR, Volkswagen India, said, “The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own, but a vehicle designed to be driven and experienced. This includes its commitment to safety, innovation and German engineering, its superior build quality, suite of world-class services and above all the fun-to-drive experience that is such a characteristic of all Volkswagen-engineered cars. It will urge customers to get behind the wheel of a Volkswagen because when it comes to a Volkswagen, the true experience is when you sit behind the wheels and enjoy the comfort & driving dynamics that’s when you’ll know - You’re in a Volkswagen.”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “When you make cars for the love of driving and for those in the cars, then you become more than just a car - you become a feeling. And Volkswagen has always embodied this. It was now time for us to come out and say it – You’re in a Volkswagen.”
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