Volkswagen India launches 'You're in a Volkswagen' brand campaign celebrating the joy of driving

Volkswagen India launched 'You're in a Volkswagen' brand campaign celebrating the joy of driving that aims to capture the true emotion of owning a car: ‘For those who are in love with driving, in love with motion’.

The campaign has been conceptualised by the DDB Mudra Group and media planning by PHD.

Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Our new brand campaign is centered around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration,  freedom and joy that’s experienced from being behind the wheel. The unforgettable journeys and memories that make every drive extraordinary in a Volkswagen. It’s a promise that we as  Volkswagen offer our customers, German-engineering, safety and a fun-to-drive experience.” 

Abbey Thomas, Head of Marketing and PR, Volkswagen India, said, “The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own,  but a vehicle designed to be driven and experienced. This includes its commitment to safety,  innovation and German engineering, its superior build quality, suite of world-class services  and above all the fun-to-drive experience that is such a characteristic of all Volkswagen-engineered cars. It will urge customers to get behind the wheel of a Volkswagen because  when it comes to a Volkswagen, the true experience is when you sit behind the wheels and  enjoy the comfort & driving dynamics that’s when you’ll know - You’re in a Volkswagen.” 

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “When you make cars for the love of driving and for those in the cars, then you become more than just a car - you become a feeling. And Volkswagen has always embodied this. It was now time for us to come  out and say it – You’re in a Volkswagen.” 

You’re in a Volkswagen campaign: 

Agency credits across units and teams 

Creative: Rahul Mathew, Arcot Rahul, Mahima Mathur, Shyan Gershon, Rhea Kumar,  Darshan Dhonde, Kanchan Kesari, Akash Mejari, Dhwani Shah, Nihar Patade, Payel Pramanic, Business: Saad Khan, Aditya Atre, Gaurav Magotra, Nikhil Bisoi, Mrittika Gupta, Manish Krishnan, Meet Dhumawat, Shubham Bansal, Ayushi Pareek 

Strategy: Mehak Jaini, Aparajita Mishra, Rhea Samson 

Agency Producer: Jay Gaikwad 

Production House: Magic Box, Vice Media  

Director: Matthias Berndt  

Omnicom Media Group / PHD Team  Business & Strategy: Dinesh Vyas, Rrahul Deo Manerao, Shailja Saraswati Varghese  Planning: Kaushik Medda, Chetan Sawant, Jay Masrani, Apurva Sritava, Zain Ahmed, Prachi  Kapadne, Mohnish Sharma, Savio Furtado 

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