Too Yumm! collaborates with Naagin to introduce Bhoot Chips

Too Yumm! has collaborated with hot sauce brand Naagin to introduce Bhoot Chips

The company has partnered with brand ambassador Varun Dhawan and cricketer KL Rahul to share their experience with their followers about the product.

Dhawan said, "Fiery on the outside and equally spicy on the inside. Bhoot Chips ka jhatka sach me yaad raha"

Rahul said, “Too Yumm! Has struck gold again with Bhut Jholokia Chillies – a truly exceptional creation, Bhoot Chips indeed!”

Yogesh Tewari, Vice-President of Marketing, Guiltfree Industries, said, “Too Yumm! Being a new age brand always aims to cater to the needs of today’s dynamic youth, and it is this passion to disrupt the category that has birthed this innovative flavour. The team has worked out such a wonder with Bhoot Chips that once tasted, you cannot resist them. The taste and spice blend of these Bhoot Chips is just perfect.”

Mikhel Rajani, Co-Founder, Naagin, said, “Innovation and originality are at the heart of all our products at Naagin. When we got the opportunity to work with Too Yumm!, an Indian brand that shares the same values as us, a successful collaboration was inevitable. Adding our twist to their amazing product has led us to the oh-so-wonderful Bhoot chips!”

The product will be available across trade and e-commerce platforms starting in August. The available SKUs are INR  5, 10 and 20 for traditional trade, INR 60 will be launched in the mention of September for modern trade and e-commerce specifically.

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