Titan has announced the launch of its repositioning campaign ‘Find Your Joy’.
The campaign celebrates exhilaration and sheer delight that stems from unexpected discoveries and small pleasures.
The campaign seeks to resonate with those who find joy in expressing themselves, capturing the spirit of sophisticated living.
The ‘Find Your Joy’ campaign highlights that a Titan watch is more than an accessory; it's a catalyst for joy and a statement of contemporary fashion. Enter Titan’s work wear collection, where watches evolve beyond mere timekeeping to become instruments of personal expression and fashionable elegance.
Prateek Gupta, Head of Brand Communications, Titan, said, “In a world that thrives on discovery, the heart of the 'Find Your Joy' campaign is woven around the idea that a Titan watch is not just a fashionable accessory but a joyful discovery in itself. It's an emblem that sparks joy, ignites interests, and inspires new paths. Designed for those who seek elegance and individuality, these watches are artistic statements that connect wearers to the sheer delight of discovering something new, turning everyday moments into extraordinary celebrations of joy.”