Shopsy by Flipkart rolled out its latest campaign, ‘Aaj Shopsy Kiya Kya?’ featuring Ayushmann Khurrana.
The campaign has been created and conceptualised by Talented.
The film starts by featuring a young woman and her aunt conversing at a bus stop, when Khurana enters the scene. The woman is mesmerised by his style, while her aunt quickly brushes it off, adjudging that he must have spent an entire month’s salary to look this chic. Khurana then shows the Shopsy app to the aunt and says that he bought his shoes for just Rs. 50. The aunt is taken aback at the price and exclaims in disbelief. Khurana then points to a larger-than-life phone beside him to say that Shopsy has value-based deals not just on shoes and shirts but sarees and kurtis too. The film concludes with a scene of the aunt sitting at the bus stop, still in awe of the price along with the young woman and Khurana holding a glass of water to calm her down.
Madhuvanthi Ananth, Head of Marketing and Growth, Shopsy, said, ”At Shopsy, we are proud to deliver a shopping experience that resonates with the evolving needs of our value-seeking consumers. Based on the deep understanding of our customers, Shopsy’s new campaign communicates that style and affordability can go hand in hand. By partnering with Ayushmann Khurrana, one of Bollywood's most celebrated stars, we aim to further strengthen our commitment to provide budget-friendly styles and variety.”
Expressing his excitement about the campaign, Khurrana said, “I am delighted to partner with Shopsy, a brand whose campaigns strike a chord with desi households. This campaign resonates with the real India – customers who seek value-driven deals. I am sure the audiences will relate to this TVC and experience the essence of Shopsy, benefitting from its expansive range of products
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