Sandeep Dahiya's Branquila launches creative arm Bravo!

The agency conceptualised its first campaign for Madame

BestMediaInfo Bureau
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Sandeep Dahiya's Branquila launches creative arm Bravo!

Branquila Brand Ventures, an integrated brand marketing and management agency, founded by Sandeep Dahiya, recently announced the launch of its creative arm – Bravo!.

Their first creative campaign – ‘Fashionable & Free’ conceptualised and executed for Madame, the western-wear women’s brand (by Jain Amar House of Fashion) was released last week.

Sandeep Dahiya, Founder and CEO – Branquila Brand Ventures, said, “The launch of Bravo marks an exciting new chapter in Branquila’s journey towards being a fully-integrated and brand-growth-oriented agency, to unlock newer avenues of growth for our clients.” He further stated, “With Bravo, we aim to spearhead a new era of story-telling that’s relevant, simple, thought-provoking, and refreshing.” 

Branquila’s first creative project under Bravo – ‘Fashionable & Free’ for Madame, comprised two films (45 secs each), launched on August 9 and August 14 respectively, timed to coincide with India’s 77th Freedom Day.

The campaign explores the correlation between freedom and fashion, as well as celebrates the freedom with which today’s young women make their choices – be it in fashion, career or vocation. The films also stand firmly in support of women, who aspire to be free of many existing social pressures - #judgementFREE, biasFREE, baggageFREE, shackleFREE, expectationFREE and guiltFREE, amongst others.

For the campaign, Bravo roped in Miesha Iyer (Ace of Space, MTV Splitsvilla and Bigg Boss15) for its first film, and the actor and model Richa Sinha for its 2 film.

Both the films were directed by renowned director Anand Kumar (who’s directed films like Zilla Ghaziabad and Delhi Heights, amongst others). The films have been released across key digital and social media platforms.

The films:

Only recently, Banijay Asia and EndemolShine India, two of India's leading content powerhouses, appointed Branquila Brand Ventures as their exclusive Brand and Marketing agency to lead and manage Banijay Asia and EndemolShine India’s all brand and marketing mandates encompassing digital marketing, corporate communications, creative, trade marketing and consumer marketing.

Indian actor and entrepreneur Suniel Shetty had also signed with Branquila Brand Ventures, to manage his brand and businesses across multiple avenues.

This is the first time that Suniel Shetty has got an agency on board, to not only strengthen and scale up existing ventures but also explore newer avenues, across categories, and across platforms.

Suniel Shetty Branquila Madame Banijay Asia EndemolShine India Sandeep Dshiya Branquila Brand Ventures