Lemma announced the appointment of Salil Shanker as the Regional Head, (South Asia).
With over 18 years of digital marketing experience, Shanker will lead the growth of the company’s existing business within agencies and drive new client relationships in the Indian subcontinent region.
During his tenure as COO at Amnet, Shanker led Programmatic strategic direction and formulated business development initiatives aligned with Dentsu’s overall strategy.
Over his 13 years at Dentsu, Shanker held various leadership positions and achieved milestones, including establishing Amnet India as Dentsu’s programmatic arm.
Gulab Patil, Founder and CEO, Lemma, said, “As Lemma continues its rapid expansion, we are delighted to welcome Salil Shanker on board. His digital marketing pedigree, particularly in emerging media and ad tech, brings a fresh perspective to our client's campaigns and opens new opportunities for market expansion. With Salil's wealth of industry knowledge, strategic prowess, and client engagement skills, we anticipate remarkable advancements for Lemma, strengthening our foothold in the market.”
Shanker said, “Being a part of Lemma, at the cusp of digital transformation is extremely exciting. Having spent an extensive decade immersed in all aspects of digital transformation during my tenure at Amnet, I am eager to bring my wealth of expertise to the table and contribute to the success of Lemma. I look forward to leading an organization that spearheads change and envision creating an unbiased, all-encompassing supply side platform of the future.”
Starting this month, he will assume his role and operate from Gurugram, Delhi NCR.