PlanB bags social media mandate for moneyview

PlanB has won the social media mandate for moneyview.

As part of the mandate, PlanB will help in creating awareness and driving salience for moneyview among digital-savvy users and make them a part of financial inclusion.

Sunil Penugonda, CEO and Co-founder, PlanB, said, “The need for money offers a landscape rich with emotions and moneyview offers an extremely interesting opportunity for us to find ways to leverage in this space. The fastest growing fintech sits bang in the center of the tension between people’s desire for things and the absence of money to fulfill them. We can’t wait to mine this space and produce work to simplify finance for the masses.”

SV Prasanth Naidu, CMO, moneyview, said, “For a fast-growing fintech brand, social media becomes an epicentre of brand engagement and conversations. We need a partner like PlanB, who understands the dynamics of the digital ecosystem quite well. Backed by their brand-growth frameworks and insight-based content roadmap, we’re confident to connect with our users (existing and potential) on a deeper level.”.

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