Parag Milk Foods launches new campaign celebrating pure and proud everyday cooking

Parag Milk Foods launched new campaign ‘Garv se Gowardhan Ghee’ celebrating pure and proud everyday cooking.

Aligned with the KBC season that premiered on August 14, 2023, the latest iteration of ‘Garv se Gowardhan Ghee’ propels the narrative of pride to greater depths, adding an additional layer of significance. Through this TVC campaign, the objective is to delve into the intricate connection between Gowardhan Ghee and the culinary artistry of everyday meals.

The campaign seeks to portray how Gowardhan Ghee transforms ordinary dishes into creations, infusing them with richness and flavour. By showcasing the pivotal role that Gowardhan Ghee plays in enhancing taste and texture, the campaign aims to evoke a sense of pride not only in the brand but also in the process of cooking itself.

Akshali Shah, Vice-President and Executive Director, Parag Milk Foods, said, "Our aspiration was to take a significant stride forward in the Garv se Gowardhan Ghee campaign. The inaugural season effectively instilled a sense of pride. Now, our focus was to delve into the dimension of pride and delve deeper into the culinary process. We aimed to showcase the pride of cooking, the pride inherent in crafting daily meals. BelieveTrinity, our chosen agency, has executed this admirably. We are excited to witness the campaign inspiring individuals to take pride in their cooking and create unforgettable moments around food.”

Samarth Shrivastava, Founder, BelieveTrinity said, “Our intent in the current campaign is to showcase how Gowardhan Ghee is used by millions of homemakers across India to make everyday food super special and super tasty. Simple masalas and dals are taken to the next level with the magic of Gowardhan Ghee.”

Hanoz Mogrelia, Head of Creative, BelieveTrinity, said, “Creatively, we wanted to show the magical effect that Gowardhan’s pure cow Ghee has on everyday ingredients like masalas and dals. Through the films, we showcase how Gowardhan Ghee interacts with food, unleashing its magic… Using extremely tight close up shots and ASMR, we have tried to show the beauty of cooking, as it happens.”

Garv se Gowardhan Ghee campaign 

Garv se Gowardhan Ghee campaign

List of Credits:

• Agency: BelieveTrinity
• Head of Creative: Hanoz Mogrelia, Head of Creative, BelieveTrinity
• Production House: Firecracker

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