Parachute Advansed unveils new TVC campaign '#Extracareforbeautifulhair'

Parachute Advansed launched a new TVC to announce the brand’s new product in hair care - Parachute Advansed Sampoorna Hair Oil.

The product combines coconut with five herbs - Amla, Hibiscus, Aloe vera, Methi, and Curry Leaves.

Parachute Advansed Sampoorna hair oil aims to revolutionise hair care in Tamil Nadu and Karnataka, offering consumers the solution to maintain thick, long and black hair.

The storyline features two sisters engaging in a playful interaction and perfectly captures the essence of the product messaging. The film brings the emotional storyline alive through the loving and playful banter of the two sisters. The elder sister admires her younger sister, who is getting ready for her graduation and reminisces about her own college days and how beautiful she used to look. In a magical moment, the younger sister playfully places her locks on the elder sister's head, and says, "What she is missing is the beautiful hair she used to have and hers just needs just a little extra care" The film concludes with the transformation of the elder sister's hair, brought about by using Parachute Advansed Sampoorna, as she reciprocates by placing her hair on her younger sister's head making her look even more beautiful.

Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said, "At Marico, we take immense pride in creating products that truly make a difference in people's lives. The introduction of Parachute Advansed Sampoorna stands as a significant milestone in our hair care portfolio. In today's fast-paced lifestyle, hair needs that 'Extra Care' to stay beautiful and healthy, and that's exactly what Parachute Advansed Sampoorna provides by combining the nourishing power of Coconut with five exceptional herbs - Amla, Hibiscus, Aloe vera, Methi, and Curry Leaves. Through the powerful yet emotional narrative in the TVC, we aim to resonate with audiences, encouraging them to experience "Parachute Advansed Sanmpoorna to deliver hair that’s thick & long”.

Parachute Advansed TVC:

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